Anker Bak

Making a global design thought leader.

Creating impact through Dignity Design

The Challenge.

Client: Anker Bak Design
Year: 2022 - ongoing

In the crowded world of design the award-winning Danish designer Anker Bak struggled to get his voice heard and products seen. The question in our work with Anker became: how do you create a truly unique and personal platform to communicate from?

Solution.

Working closely with Anker Bak we developed and launched the personal brand philosophy, 'Dignity Design'.

Guided by this conceptual framework all communication (including texts, video and live talks) was dedicated to showcasing Bak's personality, vision and commitment to thoughtful and inclusive design.

This strategically positioned him as a global thought leader and ambassador within the funeral and social design industries.

Results.

Awards and prizes

In a span of 3 years Anker won 5 prestigious design awards, notably The Wegner Prize, The Finn Juhl Prize and lately Danish Designer of the Year 2024.

Strategy & concept

We mapped, defined and handed over a strategy blueprint for execution of the 'Dignity Design' philosophy.

Product launch & branding

From this blueprint we conceptualized, named, and launched 7 new products over 3 years adhering to the Dignity Design principles.

International media impact

Our focus and efforts generated over 40 significant media mentions, including prominent outlets like Le Monde, Dezeen, Ritzau, and Politiken.

Let’s work together

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