Global Startup Awards
Maximize video and content production with human marketing.
- /Visualize your brand
- //Build thought leadership
- ///Connect your community LIVE
- ///Speak through brand ambassadors
- ////Get +40 videos for your funnel or platforms
The Challenge.
Task.
Working with GSA for 12 years building their global brand across 19 regions, we already knew their forward-thinking approach.
For this project we were assigned to kickstart their global content marketing strategy across all platforms, squeezing out as much re-usable video as possible from a single day's production.
Challenge accepted!
Solution.
1. Planning like pros
We researched, planned and executed 4 hours of video content in one day around 3 essential alumni and thought leaders from the Danish GSA network and Nordic start-up ecosystem.
2. Repurposing for efficiency
All long-form videos were versioned and edited with AI and human love into smaller chapters, 27 shorts and a new podcast concept, for which we also created graphics and sound design.
3. Inviting in community and stakeholders
For the last production of the day we invited 100 guests and stakeholders to watch it LIVE in a beautiful lounge venue.
Results.
AI for research and planning
Using generative AI together with a journalistic approach in the research and planning phase, we reduced pre-project time by nearly 50%.
80% post-production cut
Using the right AI video editing software we reduced post-production time by more than 80%.
50% overall cost cut
Overall the production cost was reduced by 50% while the content output was more than tripled compared to the "old production way".
Products we created.
Together with 3 thought leaders from the GSA ecosystem we made +40 videos, created a new podcast and held a LIVE community event.
Pre-marketing with the CEO
"Invitation" (short-form)
"Subscribe" (short-form)
3 long-form & 9 shorter chapters
Production 1 - Jeppe Rindom, CEO and Co-founder of PLEO
Production 2 - Stine Mølgaard, Partner in Alliance VC
Production 3 - Peter Torstensen, CEO of Accelerace
9 shorts from each production
Jeppe Rindom about "company culture"
Jeppe on "silent heroes"
Stine Mølgaard about "ambassador importance"
Stine on "female founders"
Peter Torstensen about "market fit evaluation"
Peter on "early stage investment"